Skincare is a massive part of my beauty regime I always say you can’t get your makeup looking right if your skin isn’t right and the best way to have an amazing complexion is to invest in your serums. I have been busy tasting the Lancome Advanced Genefique Youth Activating Concentrate (R788) which has made complexion feel amazing and is a goodie for your skin as you get older.

Its all about celebrating your age whether you are 25 or 50 and with that Lancome have launched a campaign with their brand ambassadors of all the ages with a hastag Love Your Age. I went with Kate Winslet as we are the same age and she looks amazing.

FB Image Kate

I have finally accepted that I will be 40 next year and its been one that I have found difficult to accept even when people tell me I don’t look it and its just a number, its still a fact. So how can I keep myself looking youthful? By using amazing products for my skin type and making sure I look after my skin properly like exfoliating and applying masks so that all the other skincare I apply like the serums will actually work and get deep into the dermis.

The Lancome Advanced Genefique Youth Activating Concentrate is actually perfect for all skin types no matter what age so start with your serum as soon as you can to ensure you have good skin when you hit your 40’s. Its got an innovative formula that has a powerful complex added biotechnology-derived ingredients that act on the 10 signs of ageing which are elasticity, firmness, sagginess, fine lines, wrinkles, even skin tone, clarity, radiance, wrinkles, texture and resilience.

The bottle comes with a pipette so you need 2/3 drops to apply and the great thing with the bottle their is no wastage. I am known for not closing lids properly and the product leaking everywhere so this one is a goodie for me. Yes it is in the higher price range but a serum is a great investment as its packed with all the goodness. The Lancome Advanced Genefique Youth Activating Concentrate leaves my skin looking radiant and gives me the glow I am always looking for so I love it.

Shahnaz x

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