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Shahnaz Loves Beauty

IQ Ultra Rich Skincare Range

A while back I was sent to test out the South African skincare brand IQ Ultra Rich Skincare Range. I am always a bit sceptical of the cheaper skincare brands unless its French. Will it really do what it says? There are a whole range of skin products from IQ. Mine of course is for anti ageing and dry skin because the reality is I am now in my 40’s. I need products that will keep me skin youthful and glowing. IQ skincare provides vital SPF and antioxidant protection that promises to keep skin hydrated for up to 24 hours. All this definitely had me intrigued.

Why was IQ created?

Developed by Dr Len Nel a dermatologist, who after treating so many clients with so many skin concerns  decided to develp his own range. IQ is super affordable that focuses on anti ageing and sun related skin damage. Living in South Africa we have to protect ourselves from the free radicals way more than Europe or even America. Certain areas in SA are really dry and we experience more UV levels. With this in mind Dr Nel created a skincare brand that focused on SPF and antioxidants (with their own special Immune Protection Factor) plus making sure the products were highly emollient and moisturising.

The key ingredient across all ranges is White Tea:

– Polyphenol-rich White Tea
– Protects the Langerhans cells
– Scavenges Free Radicals

Immuno Protection Factor:

Is a combo of the white  tea and other selected antioxidants that create the unique IPF. This helps prevent the critical Langerhans cells from being depleted. Basically this allows skin to support the synthesis of collagen & elastin.

At night, IQ’s IPF  continues to scavenge Free Radicals & builds up Anti-oxidant levels, so your skin is armed to face the day ahead. The IPF helps prevent the critical Langerhans cells from being depleted. This allows skin to support the synthesis of collagen & elastin.

The IQ Ultra Rich skincare range focuses on older skin as well as dry dehydrated skin. Even though I don’t fall in the mature range, as you get older skin gets more dehydrated.  I am religious about skincare and I drink lots of water but I still find my skin can get dehydrated at times. Plus I also live in a dry hot climate and get exposed to a lot of sun which means dehydrated skin.

This range focuses on improving hydration, smoothness, wrinkles, firmness and elasticity. I have used the day cream on younger models while on a shoot. Its a real shot of hydration and adds such a gorgeous glow. I found from my 30’s I could use richer skincare products. Mid to late 30’s this Rich range could definitely be one you may want try out if you struggle with dry and dehydrated skin.

The range:

The IQ Ultra Rich Cleansing Wash (R104.95) is a silky soft pearlescent face wash that really cleanses leaving skin soft. I love they way it felt on my skin.

Dr Len’s tip “”I’ve designed this mild, soap-free cleanser specifically for photo-damaged South African skin. It helps remove dead skin cells, make-up & impurities to leave skin feeling clean & conditioned without dryness or tightness”. It really does leave your skin feeling soft.

The IQ Ultra Rich Advanced Anti-Ageing Renewal Serum (R245.95) is a  super restorative, concentrated yet lightweight serum. It helps to replenish & renew skin, giving skin a boost of glowing radiance & vitality. The Hyaluronic acid helps to restore essential moisture & helps to maintain optimal hydration by improving the skin’s protective barrier. Now as I am only in my 40’s I don’t have wrinkles but I can say that the serum does add that glow I love and leaves my skin feeling really smooth.

I really love the IQ Ultra Rich day and night creams they are seriously hydrating. The SPF15 Day Cream Anti-Ageing Day Cream (R244.95) helps boost hydration for up to 24 hours. Boosted with hyaluronic acid to help plump and hydrate skin for improved tone and appearance. Skin elasticity is enhanced, fine lines & wrinkle depth are proven to be reduced over time for restored youthfulness. Skin is seriously glowing after using this cream making makeup application so much easier.

The IQ Ultra Rich Advanced Anti-Ageing Night Cream (R224.95) is an intensive cream boosted with H30 volumisers of nature’s own hyaluronic acid. Helps plump skin, improving tone & appearance. Soy & wild yam phyto-oestrogens help synthesise collagen & elastin, while  the IPF anti-oxidants, Multi-Vitae complex, shea & cocoa butter help condition & nourish skin. Feels gorgeous on the skin and you wake up with plump glowing skin.

The IQ Ultra Rich Anti-Ageing Eye & Lip Contour Serum (R169.95) that is super gentle ands feels like a cream on application. Boosted with Hyaluronic acid to help smooth wrinkles & fine lines, improving skin’s elasticity while dark circles & redness are reduced for more luminous & radiantly conditioned skin. Personally this eye ands lip cream is not as hydrating as I like but that’s my personal opinion. I also don’t normally choose a product that’s both for lips and eyes.

Last up the IQ Ultra Riche Prooptic Skin Perfector (R264.95) is a skin blurring serum that once absorbed leaves skin super smooth. Contains wrinkle filling actives, Hyaluronic Acid and IPF Anti-oxidants to leave skin feeling weightless with a matte and flawless finish. Its not a product I would use for myself as I am not a fan skin perfectors but my skin deos feel really soft after application.

IQ has 6 different ranges that also focus on acne prone, dehydrated, dark spots and suncare. Definitely worth checking out. Clicks currently are having a 3 fo 2 on the range so you will be able to get more for your money.

Shahnaz x