Being on holiday really gives you time to reflect on work, life and prety much everything else when you actually stop for a minute and just breath. Even though I am away with my kids they are at that age where they actually let us relax and have their own fun. So while away I decided I need to get organised before I get back to Cape Town and work gets busier and my first place to start is my social media accounts which really reflects me and my work. A while back I was told to keep my makeup Instagram seperate from my blogging and personal life and while I have been just recently posting work I decided while I am sitting by the pool and literally doing nothing I might as well do a clean up.
I think when it comes to social media we need to decide what is the purpose and what are we trying to achieve? For me makeupshahnaz is really all about my work and some behind the scenes shots but really show casing my work to show what I am capable of and hopefully get more work and more followers. I decided a while back to seperate blogging and personal lfe so I actaully have 3 accounts now so nothing is confused. My favourite instagram accounts as those with thought out photo’s, or showcasing people’s talent so I try an aspire to that.
I still have a long way to go to getting my makeup account looking perfect but I have been slowly taking out bad shots that I have taken, removing personal pics even though I think my kids and husband are amazing its important that people understand that my account is purely about what I do. Pictures need to be clean and when you focus on what you do it can be so much more effective as a marketing tool. There are lots of apps that can make your pics look better or add a white border around so they look even better like instasize where you can add different borders, add filters or create a collage to make your pictures look so much better.
Its also important to try and post as much as possible to keep your content fresh. In the past I only posted when I was working or when new work came out but that isn’t always possible. I decided while I am away yes I can post my work as it gets published but also to post work from the past that I haven’t posted previously or I posted and I took a picture of a magazine that really doesn’t look so great.
Check out blogger Katielavie.com for great tips on instagram and how to make your account work for you. She shares a post called A Little Guide To Instagram that can help you with your blogging pics or what ever your line of work is. Her instagram account is so beautiful and a perfect example of making instagram work. I still have such a long way to go but I can always improve and see how I can make it better.
I am hoping that by the end of this week makeupshahnaz is looking fabulous so watch this space and let me know what you think?